Roeto is transforming from a traditional CRM into an intelligent operating system for financial professionals. We’re building the next generation of tools that connect data, people, and insights – and design is at the heart of this transformation. As a Product Designer (UX/UI), you’ll lead design for a complex web-based platform used by thousands of financial advisors and 800K Israelis. This is a hands-on role with full ownership – from research and ideation to pixel-perfect delivery.
:Responsibilities
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- Own the end-to-end design process for complex web applications – from user research and UX architecture to UI design and implementation handoff.
- Lead the design of CRM/OS modules, dashboards, and workflows used by financial professionals daily.
- Maintain and evolve the Design System, ensuring consistency and scalability across products.
- Conduct user interviews, map journeys, and translate insights into intuitive flows and design systems.
- Integrate AI-driven design thinking into user experience automation, personalization, and insight-based interfaces.
- Collaborate closely with Product and Engineering teams to create experiences that are not only beautiful but highly functional.
- Present design concepts clearly through storytelling, prototyping, and rationale.